If you work in healthcare, you may have heard of "HIPAA compliance". You may be wondering what it is and whether you need it. You may also be wondering how to find a customer relationship management (CRM) software that's HIPAA compliant.
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Differences between Sales and Marketing
The main difference between sales and marketing is that sales focus on working directly with potential customers to get them to buy, while marketing focuses on generating interest in your
How to make Cross-Selling and Upselling work
Cross-selling and upselling are powerful techniques in the world of sales and marketing. They offer businesses the opportunity to increase revenue by encouraging customers to purchase additional products or services.
Impact on Sales of Brand Awareness and Reputation
Consumers are inundated with choices, the power of a brand’s identity cannot be underestimated. Two components of this identity are brand awareness and brand reputation. Both play roles in influencing
The difference: Customer Support vs. Customer Service
Are you striving to deliver exceptional customer experiences and enhance your customer relations strategies? The world of customer support and customer service holds the answers, and in this post, we’ll
Effective Customer Education Strategy: Definition and Tips
Are you looking to enhance your customer management strategy and fill your sales pipeline with qualified leads? A successful sales strategy is not solely about persuading potential customers to make
Connect on LinkedIn: The best way to generate B2B Leads
LinkedIn has emerged as a powerhouse for establishing B2B connections and generating leads. Leveraging this platform’s potential to the fullest involves a strategic approach that combines authenticity, value, and targeted
What is a KPI? Definition, Examples and Benefits
Key Performance Indicators, or KPIs for short, are like tools that help businesses know how well they’re doing.
Successful Product Launch: Strategies to Drive Sales
Launching a new product is like revealing a masterpiece. We’ll walk you through simple steps to create a successful product launch, and drives sales growth.
Maximizing email deliverability: A quick route to success
Email is still a great way for B2B businesses to reach potential customers. But it’s not just about writing good emails. It’s also important to make sure they get delivered.
Lead Generation: 10 metrics to boost your Sales
Lead generation is a crucial aspect of any business, and it involves identifying potential customers who are interested in your product or service. To measure the effectiveness of your lead
Examples of successful email sequences for your sales CRM
Email marketing tends to be the most powerful and cost-effective approach to reaching your target audience. You can drive more conversions and generate organic site traffic with the appropriate strategy.
Customer lifetime value: How to increase retention
Customer lifetime value (CLV) is a key performance metric for any company that aims for sustainable growth. While your customers’ value as people is immeasurable, their importance as buyers can