What is BANT and why it is important in CRM & Sales
BANT is a framework used for lead qualification. Businesses and sales teams use it to assess if a lead or prospect is ready to buy. Sales teams can focus on
Marketing
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Quick Guide to Online Marketing for Small Business
Whether you’re a small store or a big company, online marketing is crucial for success. If you own a small business and want to go online, this guide will help
Differences between Sales and Marketing
The main difference between sales and marketing is that sales focus on working directly with potential customers to get them to buy, while marketing focuses on generating interest in your
How to make Cross-Selling and Upselling work
Cross-selling and upselling are powerful techniques in the world of sales and marketing. They offer businesses the opportunity to increase revenue by encouraging customers to purchase additional products or services.
Impact on Sales of Brand Awareness and Reputation
Consumers are inundated with choices, the power of a brand’s identity cannot be underestimated. Two components of this identity are brand awareness and brand reputation. Both play roles in influencing
The difference: Customer Support vs. Customer Service
Are you striving to deliver exceptional customer experiences and enhance your customer relations strategies? The world of customer support and customer service holds the answers, and in this post, we’ll
Effective Customer Education Strategy: Definition and Tips
Are you looking to enhance your customer management strategy and fill your sales pipeline with qualified leads? A successful sales strategy is not solely about persuading potential customers to make
Connect on LinkedIn: The best way to generate B2B Leads
LinkedIn has emerged as a powerhouse for establishing B2B connections and generating leads. Leveraging this platform’s potential to the fullest involves a strategic approach that combines authenticity, value, and targeted
What is a KPI? Definition, Examples and Benefits
Key Performance Indicators, or KPIs for short, are like tools that help businesses know how well they’re doing.
Successful Product Launch: Strategies to Drive Sales
Launching a new product is like revealing a masterpiece. We’ll walk you through simple steps to create a successful product launch, and drives sales growth.
Maximizing email deliverability: A quick route to success
Email is still a great way for B2B businesses to reach potential customers. But it’s not just about writing good emails. It’s also important to make sure they get delivered.
Lead Generation: 10 metrics to boost your Sales
Lead generation is a crucial aspect of any business, and it involves identifying potential customers who are interested in your product or service. To measure the effectiveness of your lead