Small Business

Small companies handle everything with fewer things. We offer marketing advice, helpful tools, and ways to grow your business better.

Build a Relationship with a Prospect

How to build a Relationship with a Prospect: Quick Guide

The first contact with a sales prospect is like a first date. You have a limited amount of time to make a personal connection and if it doesn’t work, the other person will move on to another possibility. But if it does, if the two of you really “click” you can end up with a relationship that will benefit both of you for years to come.

Maximizing email deliverability: A quick route to success

Email is still a great way for B2B businesses to reach potential customers. But it’s not just about writing good emails. It’s also important to make sure they get delivered. This is where email deliverability comes into play.

Top 10 CRM features that can improve your sales

Managing customer relationships is essential for success. A robust CRM can empower businesses and streamline their sales processes, improve productivity, and enhance customer satisfaction.

Sales Performance & CRM: Metrics and KPIs to Track

Sales performance metrics and KPIs (Key Performance Indicators) provide a structured and quantifiable way to measure the success of sales efforts. By tracking sales metrics and KPIs, you can make data-driven decisions and optimize processes.

Customer lifetime value: How to increase retention

Customer lifetime value (CLV) is a key performance metric for any company that aims for sustainable growth. While your customers’ value as people is immeasurable, their importance as buyers can be quantified.

Top 10 metrics to track your Marketing KPI

Defining marketing metrics is the foundation for successful campaigns. Whether you want to achieve those pesky final goals or dive into the next quarter’s KPI, these metrics gauge overall performance.

Artificial Intelligence and Marketing content creation

AI-driven marketing content is becoming increasingly popular with businesses looking to stay ahead of the competition. By leveraging AI, marketers can create personalized and compelling content that drives more sales and better engagement.

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